2 posts tagged “logos”
I've succumbed to peer pressure and pastelified my identity. This feels tantamount to listening to Brittany Speers and reading Cosmo Girl, but I'm assured it's the next big thing. I was nearly convinced of it until I realized that my icon now clashes with the Vox logo.
What a shame. I'll miss that bubbly redness.
Pros
- Short and simple, easy to pronounce and remember. (see Wii)
- Not as many branding issues as Comet.
- Three letter domain name, gooooooood.
- Mmm.... Perl....
- Latin derivative name implies old and dead. (thanks Elise)
- Vox sounds like Fox, confusing for some.
- Vox is an uglier word than Comet, with sharp angles.
- They tried to compensate that by putting it in a skype-esque bubbly container that really just adds to the sharpness it (thanks to the vertices of the "cloud").
- If you're inviting others to use your service, are you going to put a big 'X' highlighted in fire engine red in your logo?
I'm afraid there is just going to be alot of negative feedback for the name initially, with blog posts from The Opposition entitled "Thinking Outside the Vox" or "Voxed In". Of course this goes both ways, because having a "Vox" of anything is cool. For instance, I could really go for a "Vox" of Cap'n Crunch right now. I may be able to live with the name if I see significant improvement in the logo design. I think that purple comet box was pure genius, and I think it may just work for Vox.
On a more philosophical level, the screaming red logo also seems to imply that it's more about the brand then the users, not an image I think we're going for. Granted, this is initial launch and you want brand recognition, but it's far too pretentious, especially when one of the pillars of Web 2.0 (don't sue me O'Reilly!) is community.
So we shall see. I'm in love with the interface, and I think it will be a smash hit for new bloggers. So 6A may pull a Google and have something that works so well that people don't really care that the logo is ugly.
